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Retail Readiness Buyer+ Builder Blueprint

Cohort 01 · 15 seats · Enrollment open

Get your product retail-ready in eight weeks.

Cohort 01 runs Tuesday, October 6th, 2026 to Thursday, December 3rd, 2026. Taught live by a retail buyer and a retail builder: Tuesdays at 7:00 PM Central for 90 minutes of teaching, Thursdays at 7:00 PM Central for 60 minutes of office hours, for eight weeks. You leave with a product built for the shelf, a price that works, suppliers you trust and a pitch you can stand behind.

Take the free auditDownload the margin toolTake a seat · $2,500

08

Weeks, taught live

15

Seats in cohort 01

26

Tools and templates

Start here, free

Three steps, in order.

  1. Step 01 · Free

    The readiness audit

    Twenty statements across product, pricing, operations, branding and business. Five minutes, and you see the same gaps a buyer would find.

    Take the audit

  2. Step 02 · Free

    The margin tool

    The cost-to-retail spreadsheet we teach from in week five. Put your cost in and see what is left after allowances.

    Download the tool

  3. Step 03 · $2,500

    Take a seat

    $2,500 in full, or $1,500 now and $1,500 on Tuesday, October 27th, 2026. Enrollment closes Saturday, October 3rd, 2026.

    Go to the payment form

The eight weeks

What each week teaches.

  • Week 01 · Understanding the retail landscape

    The Site Survey

    Deliverable · A clear map of the retail landscape and an honest read on where you stand today.

  • Week 02 · Trend forecasting and buyer personas

    Sightlines

    Deliverable · A trend story with evidence behind it, and a profile of the buyer you will be pitching.

  • Week 03 · Product development and vendor onboarding

    Breaking Ground

    Deliverable · A product plan built for the shelf, your onboarding paperwork started, and a vendor agreement you can read without a lawyer.

  • Week 04 · Sourcing and manufacturing partners

    The Build Team

    Deliverable · A supplier and a fulfillment partner you have checked out, and real unit costs and payment terms at 500, 2,000 and 10,000 units.

  • Week 05 · Pricing for retail

    The Margin Blueprint

    Deliverable · A price that works for the store and for you.

  • Week 06 · Branding and packaging that sells

    The Facade

    Deliverable · Packaging that sells itself and meets every requirement, settled before production.

  • Week 07 · Winning the buyer meeting and sealing the deal

    The Walkthrough

    Deliverable · A line plan, a pitch deck, a meeting prep sheet and a plan for getting the meeting in the first place.

  • Week 08 · Fulfillment, relationships and graduation

    Ribbon Cutting

    Deliverable · A pre ship checklist, a sell through target, a purchase order you understand and a plan for the relationship after the first order.

See the full curriculum

This is for you if

  • You make a physical product and you want it in a named retailer, not just online.
  • You have been asked for a line sheet, a cost sheet or a COI and you had to go and look it up.
  • You have priced from your cost upward and been told your margin does not work.

This is not for you if

  • You want a done-for-you agency to pitch on your behalf.
  • You have no product and no route to one inside eight weeks.
  • You want a shortcut past compliance, testing or paperwork.

Enrollment

Fifteen seats.

Pay $2,500 in full, or $1,500 today and $1,500 on Tuesday, October 27th, 2026 from the card on file. Enrollment closes Saturday, October 3rd, 2026.

Go to the payment formNot sure yet? Take the audit

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